Thanks to many online services, and even hosting companies, it is now easier than ever to create and run online stores. Most of these e-commerce platforms use drag and drop functions that make it super easy to redesign and modify web templates to suit your unique business. Uploading your products to the online stores is getting easier every year.
The hard part of running online stores is generating revenue and profits. The ease of shipping makes it much more convenient for you to sell products online, but also means that you have a much bigger competitor list. Getting traffic to your website is no simple task but often determines success or failure.
Top Tips to Make Your Online Store a Success
There are several small things you can do to run online stores and boost success, and many of these small tips won’t cost you much at all. Here are the nine things that should be considered for improved online sales.
- Improve Your Website
You only have a few seconds to impress those that visit your website, which means everything on your website and especially online store needs to be perfect.
- Ensure that your website has a fast loading speed
- Regularly update and improve your design for a modern feel
- Ensure your website functions well on multiple devices including smartphones and tablets
- Watch out website ads because they things look messy and can affect credibility
- Include Company Info
It is important to state the obvious on your website. Include an ‘About Us’ section when running online stores so visitors can quickly identify what your entire business is about. Add contact information so visitors know they can reach you if they have any questions or problems.
- Offer Online Support
A lot of people hate communicating via telephone and email can sometimes take too long. Online support, especially via chat or text messaging, can help your customers experience an immediate response and provide a more positive shopping experience.
- Easy Payment Methods
Use easy and commonly used payment methods like PayPal, credit cards, EFT payments and more to run online stores. Supporting the most popularly used methods among your typical customers is vital, especially mobile-friendly options. Avoid having your customer struggle during checkout.
- Connect Your Social Media
Social media is a great way to promote your website and store online. Include links to your website on all advertisements, promote products on social media often, and consider using social network advertising options to increase sales.
- Don’t Ignore your Blog
Blogs are great for two major reasons. Firstly, they increase your SEO because blog information is much more likely to appear in search engine results and blogs with plenty of backlinks and useful information are great for improving your website ratings so your site will appear higher in search engine results. Secondly, a blog is great for supplying your visitors with something fresh and interesting to read.
- Highlight Reviews and Testimonials
A popular way to get people to trust the online store you run is by giving them a way to comment directly on products. The reviews they provide help to convince others to purchase that product or service while giving valuable information on the product itself. Testimonials about your company build trust and credibility that benefits all products.