So, you already have the basic functions of your business in place? Well, perhaps it is time to start looking out for a next step to boost sales or to simply make it easier for customers to get your products. Multichannel selling is one of the best ways to reach more clients, but this type of marketing requires a lot more research and time.
Multi-channel marketing involves distributing and promoting your products across multiple places or channels. This usually involves selling on different online stores and using different e-commerce platforms. For example, you can sell with online marketplaces like Amazon and eBay, sell via social media sites like Facebook, sell on your website with an e-commerce store, and sell through physical ‘brick and mortar’ retail stores.
A multichannel selling strategy is useful because each multichannel network has individual sales pros and cons that can affect your success overall success, revenue, and profits.
5 Tips for Your Multichannel Selling Strategy
To create a simple but effective multichannel selling strategy, research and consider the following five things:
Choose the Right Channels
You need to do your homework before deciding on the sales channels to use. Each is going to cost you some money in the form of marketing, management, hosting, or rental expenses. Using these channels involves different infrastructures which mean different training requirements. Here are the top sales channels to consider for your multichannel strategy:
- Virtual marketplaces like Amazon or eBay
- E-commerce stores on your and other websites
- Direct social media sales like Facebook Store
- Physical brick and mortar retail stores
It is always best to start off slowly by picking one or two new marketing channels until you feel comfortable enough to expand further.
Find the Best Multichannel System
One of the hardest parts of multi-channel marketing is finding a multichannel retail system that allows you to process invoicing, sales, and inventory across all channels. Without a common system, you should expect to spend a lot more time on product administration, order processing, and financial accounting using the different systems provided by each channel.
Integrate Your Channels and Systems
For your systems and multichannel networks to co-exist effectively without resulting in chaos, you need to integrate these systems so they function from a single management point. T-HUB by Atandra is a terrific platform to consider because it enables you to manage products, process orders, and update accounting across different networks with ease from a single system.
Enhance the Customer Experience
Customer experience is critical if you want to make a success of any e-commerce channel. It is important to follow up on the shopping experiences of your customers on every different channel so you will know which channels require improvement.
Simplify Multichannel Management
It is only natural to want more channels as your business grows. You want to be able to generate sales data from all different networks, and you want to maximize profits on all different platforms. There are quite a few options when it comes to multichannel management, but you find yourself using individual managers to optimize the success of each channel.